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Spotify took the lead in the music streaming services market in late April as it reached 100 million paid subscribers, but upon the company’s emergence into India its profit margins narrowed. Spotify, unlike other music streaming services, is heavily investing into the podcast market in an effort to gain and maintain the younger generations for advertising efforts. Latest generation iPhone X with Spotify logo on the screen At the end of its first quarter, the music streaming company said it has 217 million global users and of that number 100 million are paid subscribers, in comparison to the 96 million paid subscribers it had at the end of quarter four in 2018. Since the company went public a little over a year ago, it said it experienced a 32 percent increase of subscribers. At an estimated revenue value of about $1.7 billion, Spotify’s main competition is Apple Music, which currently has 50 million...